We were challenged to launch a cohesive campaign, stretchy enough to cover an entire seasons worth of styles and stories for holiday. Our goal was to create awareness and demand by crafting a campaign that brought audience driven stories to life, featuring both active and relaxation focused products .
Find your joy, from giving to getting
The Solution
We headed to Hossegor, France for a holiday get-away story. From personal and cozy, to out there and active, we followed the ebb and flow of the season, chasing the sun on a journey from city to surf. We created a style guide for the season tying together several key product launches united by the concept of giving and getting with a REEFY holiday feel.
Delivered:
Creative Direction Concept Development Visual Direction
