American Eagle needed a complete retail brand concept appealing to customers who value style and function, and live an active healthy lifestyle. We needed to create a brand name, story, identity system, product labelling, instore experience and more to launch the brand nationally in top tier shopping centers and online.
An iconic story for a timeless brand
The Solution
We built the Martin + Osa brand blending timeless style and modern function in a brand that evokes romance and adventure. The name was inspired by a real life couple who explored and documented exotic locales together. The brand logo depicts mountains, and water in a monogram design.
Delivered:
Art Direction Brand Identity System Campaign Development Photo and Video shoot
