Our objective was to create a global campaign to amplify the REEF brand and feature REEF products across all channels. A key focus was to make sure people meeting REEF for the first time understand and feel connected to our purpose – Feel the Fun, Freedom, and Spirit of the Beach. We collaborated with one of the founders to reinforce authenticity and center the visuals on the original REEF Dream story.
The feeling you find with REEF
The Solution
Our Find Your Feel campaign brought the REEF Dream to life showing our audience up close and personal exactly what makes REEF Ridiculously Comfortable. We focused our imagery on authentic lifestyle stories featuring real people with strong connections to our brand and purpose. We created a 30-second brand-focused commercial for streaming TV, and 15-second product-focused videos highlighting day-in-the-life usage occasion stories.
Delivered:
Campaign Development Art & Design Direction Brand system Photo/video shoot On-set Direction
