REEF Spring Mens Campaign Associate Creative Director
Spotlighing global ocean lovers
The Challegenge
REEF needed a stylish mens campaign to launch its Oasis Double Up, a versatile 2-bar water-friendly sandal that was part of it's new molded collection. Our goal was to create awareness and demand by expanding on our global campaign highlighting stories of human experience shaped by the ocean.
Diving deeper into a story born from water
The Solution
We headed to the Mexican Pipeline, Puerto Escondido, to see how Marcial Monreal is made and molded by the ocean, capturing a day of surfing, training, and living the laid back mexico lifestyle. We shot photography and video on location with Marcial capturing his unque story, while showcasing the versatile go everywhere style of the Oasis Double Up.
Delivered:
Creative Strategy Concept Development Photo & Video Direction Team Leadership & Management
