REEF Summer Womens Campaign Associate Creative Director
How do you experience comfort?
The Challegenge
REEF needed an attention grabbing womens campaign to launch its Vera Cruz, a stylish, all-day sandal that was part of it's comfort focused line. Our goal was to create awareness and demand by expanding on our global campaign highlighting how everyone experiences comfort their own unique way.
Bring your comfort anywhere you go
The Solution
We captured an all day usage story about our ambassador and photographer Ivvy, and how she combines her love of family with a busy career. We follow Ivvy as she readies for a shoot showcasing casual, style focused, and outdoor settings. We demonstrated how the Vera Cruz sandal could be worn and styled in a variety of ways, perfect for any adventure.
Delivered:
Creative Strategy Concept Development Photo & Video Direction Team Leadership & Management
