Beauty Protector, a cult favorite and top seller on Birchbox, needed a refresh to appeal to a younger beauty savvy audience. We needed to update our look while highlighting how Beauty Protector is the go-to for fast-paced lifestyles and beauty regimens that demand extra protection .
Introducing your new bff.
The Solution
The new Beauty Protector brand merges the world of elevated beauty with a youthful edge. We redesigned the logo, retaining original elements reimagined with an elevated and chic new look. We developed a special foil-based label design with a pop of shine giving our feminine color palette a more premium and elevated feel. And our photo shoot brought the brand to life with playful, edgy, and trend-forward styling and storytelling.
Delivered:
Creative Strategy Brand Identity System Packaging Design Photo & Video Shoot Direction Shopify Store Design/Dev
