Client: DonJoy Performance
Role: Creative Director

EXPANDING STORYTELLING
TO SHOWCASE WHAT MAKES DONJOY #1

CHALLENGE: DonJoy Performance was launching their first consumer facing brand after many years of being the leader in medical orthopedics and needed a unified visual system and campaign to build recognition. They needed to bring to life how their best-in-class medical expertise and knowledge made for better products athletes required.  They needed a powerful new platform to communicate their promise of delivering technically advanced sports medicine products that keep athletes in the game and help them heal faster.

WHAT WE MADE: Brand Guidelines, Brand Campaign, Advertising, Photography, Video, Product Launches, Retail, Signage, Digital, Catalog.

INSPIRING PLAYERS
TO STAY IN THE GAME
MERGING THE LANGUAGE
OF SCIENCE AND SPORTS

SOLUTION: We created a new look and feel illustrating Don Joy’s innovative technology, and the in-depth scientific and medical expertise designed into our products. We blended stop motion imagery and biomechanic inspired graphics to demonstrate our deep knowledge of motion in sports. We defined a new campaign message to convey passion and dedication to core athletes and sports that acted as a rally cry to everyone dedicated to stay in the game.

CREATING HIGH PERFORMANCE
RECOGNITION TO TAKE
DONJOY TO THE TOP

RESULTS: Our work served as the first national campaign for Don Joy Performance introducing consumers to the brand in Dicks Sporting Goods and other major national retailers. The creative supported the business in outpacing its goals during a high-growth launch period.