Ready to Psync
Brand, Campaign, Digital, Featured, Photo, Video
Transforming the AI experience.
INTRODUCING A NEW WAY
TO INTERACT WITH YOUR WORLD
CHALLENGE: How do you present a complex new technology in a way that feels personal, valuable, and above all else trustworthy? Our challenge was the holistic creative development of a new AI-focused smart home brand including strategy, messaging, and visuals. Psync needed to revisit its first round of brand creative and website building a more aspirational, friendly, and human brand story to penetrate an already saturated market.
MAKING AI PERSONAL
WITH AN ASPIRATIONAL
PURPOSE-DRIVEN
BRAND EXPERIENCE
SOLUTION: The Psync brand strategy, messaging, and visuals are centered around the idea of technology designed for you, to complement your daily life, and empower deeper connections with the things you love. We captured our story in aspirational and relatable settings highlighting benefits and use cases to appeal to real people from all walks of life. We created a user experience that shows why, how, and what our audience needs to understand the value and benefit of our brand.
CAPTURING ATTENTION
TELLING THE PSYNC STORY
WITH IMPACT
RESULTS: The new Psync brand rolled out over the span of just 2 months from start to finish revising how the brand looks and talks, boosting our appeal and purpose across the board. Our work improved engagement and bounce rate by 20%+ while also reducing production costs by 25%.