Agency: Vitro
Role: Art Director

Serengeti needed a yearly campaign direction that showed Serengeti sunglasses with their key integrated technologies helps you see the world better.

We created a campaign that grabbed attention with the large call to action headline “Open Your Eyes”, highlighting how Serengeti sunglasses help you see the world better. We showed how Serengeti blends style with functionality and is trusted by demanding experts from around the globe.