Brand and Product Launch Content Creative Director
Defining a human AI experience
The Challegenge
How do you present a complex new technology in a way that feels personal, valuable, and above all else trustworthy? Our challenge was the holistic creative development of a new AI-focused smart home brand including strategy, messaging, and visuals. Psync needed to revisit its first round of brand creative and website building a more aspirational, friendly, and human brand story to penetrate an already saturated market.
Aspiration captured in every moment
The Solution
The Psync brand strategy, messaging, and visuals are centered around the idea of technology designed for you, to complement your daily life, and empower deeper connections with the things you love. We captured our story in aspirational and relatable settings highlighting benefits and use cases to appeal to real people from all walks of life. We created a user experience that shows why, how, and what our audience needs to understand the value and benefit of our brand.
Delivered:
Creative Strategy Concept Development Photo & Video Direction Team Leadership & Management
