REEF Womens Category Campaign Associate Creative Director
Elevating category storytelling
The Challegenge
How do you capture the attention of sophisticated, trend-setting women to grow your audience, while fostering brand recognition and driving demand? Our task involved creating a themed category umbrella campaign for our elevated women's sandals. Our challenge was allowing room for flexibility and longevity, enabling seamless brand storytelling across multiple seasons and products.
An Insight Driven Platform
The Solution
Our Better Together campaign was built on the insight “When we lift each other up, we all achieve new heights” inspired by the magic that happens when women get together and support each other. We visualized this by focusing on the ultimate girls’ trips following real friends as they adventure through aspirational locations using architecture, light, and landscape to amplify elevated and uplifting themes.
Delivered:
Creative Strategy Concept Development Photo & Video Direction Team Leadership & Management
