DonJoy Performance Brand Campaign Creative Director
Supercharging athletic storytelling
The Challegenge
DonJoy Performance needed to illustrate how their best-in-class medical expertise and products empower and protect players. They needed a new platform to communicate their promise of delivering technically advanced sports medicine products that keep athletes in the game and help them heal faster.
Launching a rally cry for true players
The Solution
We defined a new campaign message conveying passion and dedication, inspired by core athletes, that acted as a rally cry to everyone dedicated to stay in the game. We blended stop motion imagery and biomechanic inspired graphics to demonstrate our deep knowledge of motion in sports. We created a new look and feel illustrating Don Joy’s innovative technology, and the in-depth scientific and medical expertise designed into our products.
Delivered:
Brand Strategy + Guidelines Concept Development Brand Campaign Photo & Video Direction Catalog Product Launches Retail – POP, Displays, Signage Digital – Advertising, Ecomm
