REEF Product Launch Campaign Associate Creative Director
Introducing comfort that follows you
The Challegenge
REEF turned to an international story for it's mens campaign launching its Neptune, an all-new, light-weight, breathable sneaker that was part of it's new comfort collection. Our goal was to create awareness and demand by expanding on our global campaign highlighting personal comfort created by the technology and design of REEF shoes.
You can reach me in my comfort zone
The Solution
We followed along with film maker and REEF ambassador Arthur Bourbon on location in Portugal capturing a personal story of intention and purpose. We captured iconic photography and video that builds a powerful human narrative, while showcasing the key usage occasions highlighting the Neptunes versatile and stylish design.
Delivered:
Creative Strategy Concept Development Photo & Video Direction Omni-channel Content
