REEF Summer Womens Campaign Associate Creative Director
Showcasing All-day Style and Comfort
The Challegenge
REEF needed a trend setting womens campaign to launch its Bondi Bay, a super cushioned platform slide that was part of it's new Elevated collection. Our goal was to create awareness and demand by amplifying our global campaign elevating style, togetherness, and fun.
Surf, to study, to fun.
The Solution
We showed how style and purpose go hand in hand telling the story of Malu, a scientist, surfer, activist, and Hawaiian. We captured a unique day in life from the surf, to the streets, to the campus that shows an authentic and aspirational story of living life to the fullest while giving back.
Delivered:
Creative Strategy Concept Development Photo & Video Direction Team Leadership & Management
