REEF Spring Womens Campaign Associate Creative Director
Elevating authentic storytelling
The Challegenge
Reef needed a high impact launch campaign for the new Water Beachy, a "jelly" style water-friendly sandal that was part of it's new molded collection. Our goal was to create awareness and demand by expanding on our global campaign highlighting stories of human experience shaped by the ocean.
Diving deeper into a story born from water
The Solution
We invited our audiences along for a personal look at how Maluhiahāli’iokaua’iepilialoha Kinimaka is shaped and molded by the ocean, capturing her unique lifestyle in her element. We captured iconic photography and video that builds a powerful human narrative, while showcasing the unique properties and eye-catching style of the Water Beachy.
Delivered:
Creative Strategy Concept Development Photo & Video Direction Team Leadership & Management
